China's Craft Beer Community Platform
We connect beer lovers, craft breweries and service providers through content, experience and community.
This October, Brewed in China: the Rise of Chinese Craft Beer (Chinese edition: 《了不起的中国精酿》) was published in China. It’s written by Beer Matters founder Tian Zhou, and it’s his second book. More importantly, it’s a rare attempt to do something the Chinese craft beer scene has needed for a long time: a single, readable volume…
Beer Matters, the leading craft beer community platform in China, releases the 2024 China Craft Beer Bar White Paper today. This third annual report consolidates feedback from 471 craft beer bar owners spanning 31 provinces and 125 cities, marking the largest study to date. Here’s an enriched and detailed breakdown of its findings: Key Trends…
In April 2024, our founder Tian published his book Fun and Flavorful – A Guide to Chinese Craft Beer. It’s the first book dedicated to China’s craft beer scene—a guide to the joyful world of craft brewing and a must-have for anyone looking to understand and appreciate the intricacies of craft beer. Following the release at CBCE conference in Shanghai, a series of book signings and sharing sessions were held in Hangzhou, Nanjing, Jinan, Tianjin, Guiyang, Xuzhou and Xi’an etc.
This August, we had fun during our first wine-themed beercation trip to the Helan Mountain East wine region in Yinchuan. We visited various notable vineyards, each with its own unique character, where we picked grapes and sampled signature wines from the region. We happened to be there right during the harvest season and were also lucky to enjoy clear skies, perfect for stargazing.
Beer is one of the oldest beverages in the world. The marvelous combination of malt, yeast, and hops can be either subtly fragrant or robustly refreshing. With the addition of fruits, tea, coffee, or even aging in wood barrels or jars of Chinese wines, there’s nothing you can’t achieve with beer.
For us, the allure of beer goes far beyond its taste. Craft beer brings together a group of good people—passionate, innovative, down-to-earth, and a bit rock ‘n’ roll. We believe that diversity is interesting, uniformity is boring, and even dangerous, especially considering the current situations in China. We’ve decided to start with this “small” matter of beer to show that the world shouldn’t consist of just one “green big bottle.” It is the diversity that is the true essence of the world.
We are a community of craft beer lovers in China. Driven by our own deep-rooted love for craft beer, we founded Beer Matters. It’s this shared passion that enabled us to gather a community of like-minded individuals who cherish craft brews as much as we do. We’ve built a community platform centered around craft beer aficionados. Today, Beer Matters stands as the most active craft beer community in China. Learn more.
We love telling stories of beer. We create podcasts, videos, and WeChat posts to spread these stories. We also produce advanced training content and white papers to empower the craft beer professionals.
Our Partner Pubs Program has 550+ partner craft beer bars in 80+ cities, providing exclusive benefits for our members. We also collaborate directly with craft breweries and importers to ship beers to home.
We believe that true connections between individuals are forged in person, sharing drinks and conversations face-to-face. Hence, we make every effort to host a variety of beer events for craft beer enthusiasts and industry professionals alike.
We offer a wide range of services for craft beer brands, importers, industry associations, equipment manufacturers and suppliers. Learn more.
2B & 2C marketing and sales of Epic beers through online marketing and events.
Education campaign for American Beers with Brewers Association
Promoting American beers with BA through mystery boxes and multi-city tasting events with live streaming.
