China's Craft Beer Community Platform

The leading beer community platform in China.

We connect beer lovers, craft breweries and service providers through content, experience and community.

What’s NEW

In Gansu’s Hop Fields

A Gansu field visit, conversations with hop researchers and a new Chinese Hops mark: how Beer Matters and BeijingBrew’s collaboration is taking shape.

by Tian October 28, 2026October 28, 2026

Beer Matters Announces Winners of the 1st Chinese Tea Beer Awards and Releases Chinese Tea Beer Style Guidelines

Shanghai, China — April 29, 2026 — Beer Matters has announced the winners of the inaugural Chinese Tea Beer Awards, following a full day of blind judging held in Shanghai on April 25, 2026. The competition received 105 tea beer entries from breweries across China, reflecting the rapid growth of tea beer as one of…

by Tian May 1, 2026May 4, 2026

Beer Matters Completes the Inaugural Edition of The Craft Beer General Course in Shanghai

This Monday, Beer Matters successfully completed the inaugural edition of The Craft Beer General Course by Beer Matters in Shanghai. For us, this was more than the end of a three-day program. It was the completion of something we have wanted to build for a long time: a course that does not treat craft beer…

by Tian March 25, 2026

The First Book of Craft Beer in China

In April 2024, our founder Tian published his book Fun and Flavorful – A Guide to Chinese Craft Beer. It’s the first book dedicated to China’s craft beer scene—a guide to the joyful world of craft brewing and a must-have for anyone looking to understand and appreciate the intricacies of craft beer. Following the release at CBCE conference in Shanghai, a series of book signings and sharing sessions were held in Hangzhou, Nanjing, Jinan, Tianjin, Guiyang, Xuzhou and Xi’an etc.

Our BeerCation Trip to Yinchuan

This August, we had fun during our first wine-themed beercation trip to the Helan Mountain East wine region in Yinchuan. We visited various notable vineyards, each with its own unique character, where we picked grapes and sampled signature wines from the region. We happened to be there right during the harvest season and were also lucky to enjoy clear skies, perfect for stargazing.

Beer is one of the oldest beverages in the world. The marvelous combination of malt, yeast, and hops can be either subtly fragrant or robustly refreshing. With the addition of fruits, tea, coffee, or even aging in wood barrels or jars of Chinese wines, there’s nothing you can’t achieve with beer.

For us, the allure of beer goes far beyond its taste. Craft beer brings together a group of good people—passionate, innovative, down-to-earth, and a bit rock ‘n’ roll. We believe that diversity is interesting, uniformity is boring, and even dangerous, especially considering the current situations in China. We’ve decided to start with this “small” matter of beer to show that the world shouldn’t consist of just one “green big bottle.” It is the diversity that is the true essence of the world.

Who we are

We are a community of craft beer lovers in China. Driven by our own deep-rooted love for craft beer, we founded Beer Matters. It’s this shared passion that enabled us to gather a community of like-minded individuals who cherish craft brews as much as we do. We’ve built a community platform centered around craft beer aficionados. Today, Beer Matters stands as the most active craft beer community in China. Learn more.

What do we do

Content

We love telling stories of beer. We create podcasts, videos, and WeChat posts to spread these stories. We also produce advanced training content and white papers to empower the craft beer professionals.

Experience

Our Partner Pubs Program has 550+ partner craft beer bars in 80+ cities, providing exclusive benefits for our members. We also collaborate directly with craft breweries and importers to ship beers to home.

Events

We believe that true connections between individuals are forged in person, sharing drinks and conversations face-to-face. Hence, we make every effort to host a variety of beer events for craft beer enthusiasts and industry professionals alike.